Who We Are

Our Story

Founded in 1980, Rica Marketing Sdn. Bhd. set its mark as a key distributing agent for electroplating, phosphating and other metal treatment chemicals. In 1983, a technical tie-up with a German company led Rica to begin manufacturing a comprehensive range of electroplating and phosphating chemicals in Malaysia. Rica now undertakes turnkey projects for the supply of electroplating equipment and chemicals, together with know-how transfer.

Headquartered at its Bukit Angkat factory stretching across 8,500 square metres, Rica imposes strict quality control at every stage – from production to inspection of finished products and delivery. This unwavering commitment to quality led Rica to be bestowed the prestigious ISO 9002:1994 Award for Quality Management System for the manufacturing and trading of electroplating chemicals in the year 2000 and later the SO 9001:2008 in 2009. Rica’s transition to ISO 9001:2015 was successfully achieved in 2018.

Over the years, Rica has expanded its domestic footprint to two branches – namely, Rica Penang and Rica Johor Bahru – and even one across the border in Shanghai, China. At present, its paid-up capital stands at USD600,000 while its annual sales turnover amounts to USD5,000,000.

Today, Rica Marketing is a wholly-owned chemical solutions manufacturer under the leadership of directors Mr S.H. Chia and Mr E.H. Cheah.

Corporate Vision

To be one of the renowned leaders in the electroplating and metal treatment industries

Corporate
Mission Statements

To ensure total customer satisfaction by matching – and exceeding – customer expectations time and again

To nurture continuous quality improvement in chemical solutions

Values

Integrity

Passion

Reliability

Safety

Quality

Our Timeline

1980

Established as a distributing agent for electroplating, phosphating and other metal treatment chemicals from Germany.

1983

Embarked on a technical tie-up with Galvano Chemie Dr Dettner, Germany.

Was awarded a license to manufacture and distribute a comprehensive range of electroplating and phos-hating chemicals in Malaysia under the ‘Rica’ brand name.

Early 1990

1996

Founding of the Penang and Johor Bahru branches.

2004

Inception of the Shanghai Rica Environmental Protection Technique Co. Ltd. — a joint venture involving entrepreneurs from China, Malaysia and Taiwan.

Today

Rica exports products to over 9 countries including China, Egypt, Indonesia, Korea, Philippines, Singapore, Thailand, Taiwan, India and Vietnam. The company’s annual sales turnover amounts to USD5,000,000 while its paid-up capital stands at USD600,000.

Our People and
Culture

The cornerstone of Rica’s tight-knit community is teamwork, honesty, integrity and mutual respect – values that strongly define who we are today. Deeply ingrained in all we do, these principles drive us to build long-standing relationships with people, be it our clients or employees.

Warm and family-oriented, our culture is one that spans generations. Many of our employees have stayed with us for more than 20 years, and some have even brought their families to join us! We want our employees to value working – and growing – with us, which is why we continuously invest in employee development, from training to seminars. Such opportunities ensure adaptability and that our people stay relevant at work. This is how we deliver value to your business.